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Welcome to the Great Taste of Ontario Partner Resource Portal.

 

Below you will find two important forms: the first is an upload portal for your Passport Data Collection Template, the second is a portal to submit itinerary content throughout the course of the Great Taste of Ontario campaign. For your convenience, we've include links to all the relevant files sent through the partner list-serv, as well as key dates to keep in mind as the program unfolds below. These dates are subject to change and should only be used as guidelines.

 

 

MARKETING PLAN

 

IMPORTANT DATES

Subject to change.

 

May 5, 2021 
Culinary Cultural Diversity Strategy Townhall
Register here.

July 22, 2021
Press Release distributed through Cision

August 23, 2021
Paid placements begin

September 1, 2021
Fall "Itinerary" content submissions open

September 30, 2021
Partner Quarterly Report - Q3

December 31, 2021
Program ends.

GLOBE AND MAIL SPECIAL REPORTS

 

 

SAMPLE SOCIAL POSTS

 

Did you know you could be earning points towards sweet Ontario-made prizes every time you visit [your handle]? Find us on the #GreatTasteofOntario - download a passport for [your destination] at ontarioculinary.com/great-taste

It's time to #rediscoverON - come explore [your destination] along the #greattasteofontario this week! Your passport check-ins help support awesome organizations like @foodshareTO and @secondharvestto. Download a passport at ontarioculinary.com/great-taste  

Looking for a little travel inspiration this season? Check out #greattasteofontario by @ontarioculinary! It's a curated list of passports to Ontario's most delicious destinations and every check-in counts towards some sweet Ontario-made prizes! Visit ontarioculinary.com/great-taste


Looking for GIFs? Search #gtoo in the Giphy Finder on Instagram!


DON'T FORGOT TO TAG @ONTARIOCULINARY #GREATTASTEOFONTARIO

 

CREATIVE ASSETS

 

The Great Taste of Ontario brand was created by LAW Design with illustrations created by artist Martin Bregman and fonts styles created by Jen Wagner.

We’re all working towards the same goal: to get people travelling around Ontario again. This brand was created to help unify our efforts while leaving space for your destination to shine. Feel free to use any of the logos and icons we’ve created alongside your existing assets and activities. This way, we’re all on the same page and the program looks great. 

The Brand Guidelines contain useful information to help you leverage your participation in the Great Taste of Ontario Program. We encourage you to read through them. They also link out to all the creative assets - like fonts, iconography, maps and sample social posts - available to partners in the program.

If you’re unsure how to use anything in this guide, just drop us a note at [email protected].


 

NUMBER OF REGIONAL
PASSPORTS BUILT

67

 

as of March 31, 2021

 

 

NUMBER OF SMALL
BUSINESSES FEATURED

1352

 

as of March 31, 2021

 

 

OVERALL
PROGRAM REACH

2,009,737

 

as of March 31, 2021

 

 

HOW IT WORKS: FOR DMO PARTNERS

 

FEDDEV ONTARIO IS PROUD TO SUPPORT THE RESILIENCE OF SOUTHERN ONTARIO’S TOURISM SECTOR THROUGH THE WORK OF TIAO AND THE CULINARY TOURISM ALLIANCE

 


 

Having trouble? Contact Agatha Podgorski at [email protected].
Sometimes a 30-minute phone call makes all the difference. Book a meeting with Agatha here.