Windsor, ON – Windsor’s Little Italy District, also known as Via Italia, is a lively neighbourhood that stretches along Eerie Street. One of the most unique districts in Windsor, Via Italia is a great place to spend a day exploring the many restaurants, bars, cafés, bakeries, specialty grocery stores, boutique shops and historical landmarks that line its streets.
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Adding to the Via Italia visitor experience, Tourism Windsor Essex Pelee Island recently launched “Nonna’s Shopping List”, a digital passport program that provides an opportunity to discover the various businesses and historical points of interest throughout Via Italia’s Erie Street. Once registered, you can take a self-guided tour of the district while stopping at 16 participating businesses along the way. Partner locations also provide “Nonna’s suggestions” on what to purchase from each, alongside exclusive offers and discounts to redeem during your visit. Once you have made at least 8 purchases from different participating locations, you have the chance to receive a limited edition Nonna’s Shopping List apron & wooden spoon as keepsakes, and be entered in to win a $500 Via Italia Staycation.
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“The Nonna’s Shopping List passport program showcases what partnerships are all about – from creation to funding to execution, we have been able to successfully launch a digital experience which celebrates the unique and diverse culture, heritage and cuisine of one of the most recognized districts within the Windsor area” said Gordon Orr, CEO Tourism Windsor Essex Pelee Island. “The opportunity for both locals and visitors to explore restaurants, boutique shops and cultural landmarks bodes well for the further development of our destination.”
In addition to the Nonna’s Shopping List launch, Tourism Windsor Essex also unveiled a mural on the walls of the Erie Street Community garden located at 1015 Erie Street East. Created by David Derkatz (DERKZ), a multidisciplinary artist from Windsor who specializes in large exterior murals using spray-paint, the mural’s colour scheme reflects the Italian flag and an aspect of the Italian homeland featuring a village and vineyard. The portraits of the Nonna and granddaughter connects the old with the new, and provides a stunning backdrop for some Instagram-worthy photos!
Register at visitwindsoressex.com and start exploring!
