WELCOME TO THE GREAT TASTE OF ONTARIO PARTNER RESOURCE PORTAL
We want you to get the most out of being featured on a Great Taste of Ontario passport! Below you'll find some tips on best practices for marketing activation and information on how to engage with your DMO.
Whether you're new to the program or you've been participating since day one, our program overview deck is a helpful resource!
We want you to get the most out of your participation in the Great Taste of Ontario program! Below you'll find some tips on best practices for marketing activation, information on how to engage with your stakeholders on the passport, and some links to past reports and Globe and Mail features!
Whether you're new to the program or you've been participating since day one, our program overview deck is a helpful resource!
HOW IT WORKS FOR BUSINESSES
STEP 1
Your DMO adds your business to their passport
STEP 2
You make sure your Google Listing is up to date
STEP 3
We share stories inspiring folks to download a passport (and visit your region!)
STEP 4
Travellers visit your business and "check-in" on their phone
BEST PRACTICES FOR MARKETING ACTIVATION
- Train frontline staff on the program, ensure they are informing each patron about the program
- Ensure that the Great Taste of Ontario is a regular part of your social media promotions! Use #GreatTasteofOntario and tag @ontarioculinary (sample posts and graphics below!)
- Take advantage of other opportunities (like Feast On®) for additional exposure and promotion
- Ensure all culinary events are added to submitted to ontarioculinary.com/events
CREATIVE ASSETS
- GTOO Brand Guidelines by LAW Design
- Logos by Laura Watts
- Iconography by Martin Bregman
- Social Media Tiles by LAW Design
SAMPLE SOCIAL POSTS
CAPTIONS
We're featured on the [your destination] #GreatTasteofOntario passport! Visit ontarioculinary.com/great-taste to download your passport and don't forget to check-in when you visit us!
We're thrilled to be included on the [your destination] #GreatTasteofOntario passport! You know you could be earning points towards a $25 Feast On® Voucher every time you visit us! Download your passport from ontarioculinary.com/great-taste and check-in with us!
Looking for GIFs? Search #gtoo in the Giphy Finder on Instagram!
Don't forgot to tag @ontarioculinary #greattasteofontario