- TO PROCURE ONTARIO FOOD AND DRINK WHENEVER POSSIBLE.
- TO TRACK AND TRACE ONTARIO FOOD AND DRINK PURCHASES AS CLOSE TO THE POINT OF ORIGIN AS POSSIBLE.
- TO IDENTIFY THE PROVENANCE OF ONTARIO FOOD AND DRINK ON THE MENU.
- TO DEVELOP ONTARIO’S CULINARY IDENTITY BY CELEBRATING REGIONAL TASTES AND CHAMPIONING LOCAL, SEASONAL INGREDIENTS.
- TO EDUCATE THE PUBLIC ABOUT ONTARIO’S FOOD AND DRINK AND TO BRING FURTHER AWARENESS TO IT’S STRONG AGRUCULTURE SECTORS.
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