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By Culinary Tourism Alliance
By Culinary Tourism Alliance
Culinary Tourists: Recipe for Economic Development Success
There is only one activity in which virtually all tourists will participate. EATING.
Whether your strengths are adventure, culture, horticulture, heritage or sport, adding a culinary element to your product development will enhance the experience and have an impressive economic impact.
By Rebecca Mackenzie
Since its inception, the Ontario Culinary Tourism Alliance has had it’s sight sets on sharing the culinary tourism treasures of our province with the world. On October 12th in Tokyo, Japan that vision became a reality! In partnership with the Ontario Tourism Marketing Partnership Corporation (OTMPC) we presented “Ontario – Discover What’s On Our Table” to 60+ travel media. The event that took place at the Canadian Embassy featured an hour long presentation on our culinary tourism experiences, as well as, a wine and food pairing.
While pretty pictures and well delivered stories can inspire, nothing like a ‘taste of place’can tempt people to come for more. With that philosophy in mind, we started the afternoon with a cup of Stratford Tea Leaves Organic Ontario Tea Blend and Tea Aura Earl Grey Tea Biscuits. Once the presentation was in full swing, guests were served a Zucchini and Mushroom Bite infused with Niagara Ice Wine Syrup (a recipe from Lynn Ogryzlo’s Ontario Table Cookbook) paired with a glass of Norman Hardie’s 2009 Pinot Noir. A sweet finish – the Maple Syrup Infused Pear with Gorgonzola paired with Vineland Estates Ice Wine was a success!
Culinary tourism destinations and wine countryA�including Niagara, The Blue Mountains and Collingwood, Stratford, Toronto, Prince Edward County and Ottawa were highlighted for experiences such as the Niagara Helicopters Wine Tour, the Apple Pie Trail, the Chocolate Trail, the CN Tower Edge Walk with 360 Restaurant, the Taste Trail and Winterlude to name a few. Guests took home more tastes of Ontario in gift bags that included Mrs. McGarrigle’s Canadian Maple Mustard, Ontario Maple Syrup, Fairmont Royal York Honey, Savour Stratford Chocolates, Ontario Ice Wine and popcorn from Norfolk County.
I believe it’s safe to say our tastes and tales left a lasting impression A�- our efforts garnered immediate media results. If fact, one of the invited guests, Jamie Paquin of Heavenly Vines (an all Canadian wine store in Tokyo where you can find Ontario wines including Stratus, 13th Street, Colaneri, Tawse, Norman Hardie and Foriegn Affair Winery to name a few) noticed an immediate increase in business in the days following our presentation!
This whirlwind trip (in Japan for four nights) was a wonderful foray into the future of promoting Ontario culinary tourism internationally, and how it can attract new, and engaged visitors that are interested in enhancing their travels to Canada through connecting with our wine and food culture!
By Agatha Podgorski
TORONTO, Ont. //– The Ontario Culinary Tourism Alliance (OCTA) is proud to announce the winners of the 2011 Culinary Tourism Awards! The 2011 Culinary Tourism Leadership Award winner is Savour Stratford Perth County. The 2011 Culinary Tourism Experience Award winner is The Apple Pie Trail.
Winners were honoured at the 2011 Ontario Tourism Summit, taking place in Hamilton, Ontario on October 3rd through the 5th.
The Ontario Culinary Tourism Awards celebrate the passion and excellence of those dedicated to advancing the culinary tourism movement in Ontario. Through their steadfast leadership and unique experiences, both winners and finalists set the bar for what culinary tourism in Ontario represents.A� Presented by the Ontario Culinary Tourism Alliance, these awards recognize those who work hard to tell the stories of our growers, producers, chefs, winemakers and brewers.
Also of note were the awards runners up: For Leadership, it was WindsorEats.com; For Experience, it was Oktoberfest at Beaus All Natural Brewing Company in Vankleek Hill.
By Rebecca Mackenzie
Savour Ottawa took home the Culinary Tourism Leadership Award while the Savour Stratford Perth County Festival took home the Culinary Tourism Experience Award.
Also of note are our runners up:
For Leadership – Savour Stratford Perth County
For Experience – Sensational Elora, The Blue Mountain Village Apple Pie Trail
Many thanks are again extended to our 2010 award judges: Suzanne Caskie of George Brown College, Barb Shopland of 2Gener8 Solutions Inc., Charles Grieco of the Ontario Hostelry Institute, and Suresh Doss of Spotlight Toronto.
We will be posting images and video from the awards celebration at Deerhurst, along with detailed information about our award winners over the next two weeks in a special Awards section on our website.
Stay tuned for more 2010 Ontario Culinary Tourism Award coverage.