The Metro Toronto Convention Centre (MTCC) just announced that for the first time, 100% of the wine and craft beer they serve will be locally sourced. Like their Feast On Certification, this initiative reflects the Centre’s ongoing commitment to support local businesses and showcase the best Ontario has to offer.
“As we get access to more and more global products, having access to local ones becomes even more important. Local brands reflect the community they serve, support local economies and are made by people who live locally. This is not only important for the people who live here, but also the people who visit us. It’s our local flavour that makes us unique. Supporting local helps local business, but more importantly it lets the people in the community shine and tell their stories through the products they make and the services they offer” said Steve Himel, General Manager at Henderson Brewing Company – one of the MTCC’s new brewery partners.
This is a BIG win for the local craft beer and wine industry as the MTCC plays host to some of the largest events in the province. In a typical year, the MTCC serves approximately 38,000 bottles of wine and 94,000 beers. By buying local in large volume, the Centre hopes to help support local businesses as much as possible, especially as the region recovers from the effects of the pandemic.
Partnering with the Metro Toronto Convention Centre has been a tremendously exciting opportunity for us here at Peninsula Ridges Estates Winery. Their commitment to showcasing our world class, locally made craft wine and beer lets visitors from around the world experience the very finest Ontario has to offer. MTCC’s support, by buying local has also had a significant, positive impact on the economic health of our rural communities across the province, and will do so for years to come” said Norman Beal, President at Peninsula Ridge Estate Winery, who has two wines on the list.
Overall, approximately 65% of all food and beverage items procured by the MTCC are from local farms and suppliers. The facility aims to increase this percentage every year. The MTCC’s culinary team also spearheads a dry age meat-aging program that can serve aged local Ontario beef to up to 3,500 guests.
“As Canada’s largest convention centre, it’s important for us to lead by example, support local businesses and make a positive impact on the region,” said David Procopio, Director of Food and Beverage Services at the MTCC. “We continue to find ways to increase our ability to buy local, and for attendees to experience the best of Ontario.”
One the menu you’ll find exceptional Ontario VQA wines by Trius Winery, Cave Spring Cellars, Peninsula Ridge Estates Winery, Malivoire Winery, Keint-He Winery, Le Clos Jordanne, Château des Charmes, Henry of Pelham Estate Winery, Creekside Estate Winery, 13th Street Winery, Westcott Vineyards, Temperance, and Hidden Bench Estate Winery. Their Ontario craft beer partners include Steam Whistle, Ace Hill, Rainhard, Henderson’s, Junction, and a non-alcoholic offerings from Harmon’s.
