The province is making it easier for you to choose VQA Ontario wine by expanding the LCBO’s new “Our Wine Country” destination boutiques and allowing VQA wines to be sold… wait for it… at farmers’ markets!
This announcement came on the tails of the expansion of the renewed Wine and Grape Strategy. A�A�Launched in 2009, the strategy has supported significant growth in the sector, including doubling the number of VQA wineries, creating 2,000 direct jobs, record grape production, and the development of prime tourist destinations, from the Niagara Peninsula to Prince Edward County and Lake Erie North Shore.
“I�m committed to supporting this innovative industry and I encourage consumers to choose Ontario wines first as they share them with family and friends this holiday season and throughout the year. They�re local, they�re good for our economy, and they support good jobs” said Premier Wynne at the announcement.
The $75 million Wine and Grape Strategy will support local wineries and help the sector grow by:
- Creating a program that would allow VQA wines to be sold at farmers’ markets.
- Establishing an Ontario Wine Fund to support key winery and vineyard investments, such as specialized equipment and machinery, and enhanced marketing for the province’s wines locally and globally.
- Creating a Wine Secretariat to be a one window point for discussions between the province and industry and identifying ways to reduce red tape to help make grape growers and wineries more competitive.
Strengthening the grape and wine industry is part of the Ontario government’s economic plan to invest in people, build modern infrastructure and support a dynamic and innovative business climate.
One small step for lovers of local food experiences, one giant leap for Ontario’s culinary tourism industry. A�Who knows, maybe by this time next year, we’ll be tasting craft beers and crisp ciders too!
Vintners Quality Alliance (VQA)A�winesA�are crafted entirely from Ontario grown grapes and must adhere to rigorous winemaking standards. A�A�VQA wine sales in Ontario have increased by $100 million since 2008 � from $168 million in 2008 to $268 million in 2013.