Tourism Sarnia Lambton seeks Executive Director

 Job Title: Executive Director, Tourism Sarnia Lambton Position Status: Full Time Union: Non-Union Division: Tourism Sarnia-Lambton Facility: Tourism Sarnia-Lambton City: Sarnia, Ontario, Canada Number of Positions: 1 Hours of Work: 8:00AM-4:30PM Date Posted: July 23, 2018 Closing Date: August 19, 2018 Starting Date: September 10, 2018 *Please Note: This position is not with the County of Lambton. The County of Lambton is posting on behalf of their Community Partner, Tourism Sarnia Lambton. Salary: $75,000-$80,000 under review

Position Overview

The Executive Director is responsible for overseeing tourism marketing, public relations and the operations of Tourism Sarnia-Lambton. This position provides leadership, guidance and support to staff.

Duties and Responsibilities

Leadership and Strategic Direction • Plan and direct tourism marketing, public relations and product development. • Identify new tourism directions and marketing strategies, implement, as required. • Provide leadership and vision to the Sarnia-Lambton community regarding the linkages between tourism and economic development. • Work closely with the Sarnia-Lambton Economic Partnership to ensure alignment of strategic goals. • Promote Sarnia-Lambton to all stakeholders. • Conduct regular meetings with Sarnia-Lambton member municipalities, including politicians and staff, to ensure they understand the economic benefits of Tourism. • Act as a resource to Sarnia-Lambton communities to support them to achieve tourism-related goals. • Represent TSL at Destination Marketing Organization Meetings and with Destination Ontario. • Seek Board support for Regional Tourism decisions. • Establish monthly and annual key progress indicators in accordance with the Strategic Plan. Management and Development of Staff • Recruit, develop and manage an exemplary team of tourism marketers, developers and promoters. • Provide on-going staff training to develop individual potential and ensure team excellence. • Conduct annual performance reviews of all staff members. • Develop and implement a volunteer management program. • Adhere to the requirements of all workplace legislation, including the Ontario Workplace Health & Safety Act. Financial Responsibilities • Prepare a balanced, annual budget for Board approval based on Strategic Plan priorities. • Gather and analyze budget reports. Prepare monthly and annual financial reports. • Identify and pursue government partnerships and other funding sources, to ensure the economic viability of TSL. Responsibilities to the TSL Board  • Day to day management and administration of the organization on behalf of the Board. • Prepare and represent reports to the Board that outline activities and key progress indicators and their alignment with the TSL Strategic Plan. • Prepare and distribute TSL Board meeting minutes and agendas. • Communicate regularly with the Board President and Executive to ensure smooth flow of information. • Facilitate community information / consultation sessions. • Produce an annual AGM report / host annual AGM. Tourism Marketing • Develop an annual Marketing Plan in consultation with community partners and staff. • Conduct strategic planning and development (e.g. produce tourism strategy and economic impact studies). • Liaise with local, regional, national and international tourism partners and media to develop and sustain strong relationships. • Understand and embrace leading edge, marketing practices to build positive community recognition, generate new prospects, jobs and investment. • Ensure regular communication with all media to keep the Sarnia-Lambton community informed of initiatives and achievements. • Undertake regular research to stay on top of industry trends. • Oversee creative message development and delivery. • Plan new, research-based, promotional strategies for current and future years. • Represent the organization to media and other public relations activities. • Make presentations to Community Partners and others, as needed. • Develop, maintain and communicate statistical data and reports. • Attend and participate in industry tradeshows and conferences. Direct Supervision: Six (6) staff Indirect Supervision: Four (4) summer students, and various volunteers Functional Authority: Not Applicable


Minimum Formal Education  • University Degree in Marketing / Communications / Tourism or a College Diploma with demonstrated experience. Experience • Minimum five (5) years managerial experience in a Destination Marketing Organization. • Experience/understanding of municipal governance and operations. • Experience/understanding of tourism-based accommodation and services sector. • Exemplary communication skills, both written and oral. • In-depth knowledge of Microsoft Programs (e.g. Excel, MS Word, PowerPoint).


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