Job Title: Executive Director, Tourism Sarnia Lambton
Position Status: Full Time
Division: Tourism Sarnia-Lambton
Facility: Tourism Sarnia-Lambton
City: Sarnia, Ontario, Canada
Number of Positions: 1
Hours of Work: 8:00AM-4:30PM
Date Posted: July 23, 2018
Closing Date: August 19, 2018
Starting Date: September 10, 2018
*Please Note: This position is not with the County of Lambton. The County of Lambton is posting on behalf of their Community Partner, Tourism Sarnia Lambton.
Salary: $75,000-$80,000 under review
The Executive Director is responsible for overseeing tourism marketing, public relations and the operations of Tourism Sarnia-Lambton. This position provides leadership, guidance and support to staff.
Duties and Responsibilities
Leadership and Strategic Direction
• Plan and direct tourism marketing, public relations and product development.
• Identify new tourism directions and marketing strategies, implement, as required.
• Provide leadership and vision to the Sarnia-Lambton community regarding the linkages between tourism and economic development.
• Work closely with the Sarnia-Lambton Economic Partnership to ensure alignment of strategic goals.
• Promote Sarnia-Lambton to all stakeholders.
• Conduct regular meetings with Sarnia-Lambton member municipalities, including politicians and staff, to ensure they understand the economic benefits of Tourism.
• Act as a resource to Sarnia-Lambton communities to support them to achieve tourism-related goals.
• Represent TSL at Destination Marketing Organization Meetings and with Destination Ontario.
• Seek Board support for Regional Tourism decisions.
• Establish monthly and annual key progress indicators in accordance with the Strategic Plan.
Management and Development of Staff
• Recruit, develop and manage an exemplary team of tourism marketers, developers and promoters.
• Provide on-going staff training to develop individual potential and ensure team excellence.
• Conduct annual performance reviews of all staff members.
• Develop and implement a volunteer management program.
• Adhere to the requirements of all workplace legislation, including the Ontario Workplace Health & Safety Act.
• Prepare a balanced, annual budget for Board approval based on Strategic Plan priorities.
• Gather and analyze budget reports. Prepare monthly and annual financial reports.
• Identify and pursue government partnerships and other funding sources, to ensure the economic viability of TSL.
Responsibilities to the TSL Board
• Day to day management and administration of the organization on behalf of the Board.
• Prepare and represent reports to the Board that outline activities and key progress indicators and their alignment with the TSL Strategic Plan.
• Prepare and distribute TSL Board meeting minutes and agendas.
• Communicate regularly with the Board President and Executive to ensure smooth flow of information.
• Facilitate community information / consultation sessions.
• Produce an annual AGM report / host annual AGM.
• Develop an annual Marketing Plan in consultation with community partners and staff.
• Conduct strategic planning and development (e.g. produce tourism strategy and economic impact studies).
• Liaise with local, regional, national and international tourism partners and media to develop and sustain strong relationships.
• Understand and embrace leading edge, marketing practices to build positive community recognition, generate new prospects, jobs and investment.
• Ensure regular communication with all media to keep the Sarnia-Lambton community informed of initiatives and achievements.
• Undertake regular research to stay on top of industry trends.
• Oversee creative message development and delivery.
• Plan new, research-based, promotional strategies for current and future years.
• Represent the organization to media and other public relations activities.
• Make presentations to Community Partners and others, as needed.
• Develop, maintain and communicate statistical data and reports.
• Attend and participate in industry tradeshows and conferences.
Direct Supervision: Six (6) staff
Indirect Supervision: Four (4) summer students, and various volunteers
Functional Authority: Not Applicable
Minimum Formal Education
• University Degree in Marketing / Communications / Tourism or a College Diploma with demonstrated experience.
• Minimum five (5) years managerial experience in a Destination Marketing Organization.
• Experience/understanding of municipal governance and operations.
• Experience/understanding of tourism-based accommodation and services sector.
• Exemplary communication skills, both written and oral.
• In-depth knowledge of Microsoft Programs (e.g. Excel, MS Word, PowerPoint).