NIAGARA, ON, June 24, 2013 — Wine Country Ontario is challenging Ontario consumers to discover, capture and share the moments and rich experiences of our local wine country by asking them to imagine and ultimately Tweet the ‘untweetable’.
This exciting challenge suggests that consumers should try and share the magic of Ontario wine country on Twitter; experiences that simply can’t be put into words. This innovative element is part of an integrated communications campaign, ‘untweetable’ that launches today, Monday, June 24th, 2013 with outdoor and print and is supported by promotional social media activity throughout the province.
“We are delighted with how this campaign invites wine enthusiasts to fall in love with our local wine experience. Wine Country Ontario offers each individual to connect with us in their own unique way and this campaign supports this by suggesting that no one image can tell the whole story,” says Hillary Dawson, President of the Wine Council of Ontario for ‘Wine Country Ontario’.
“An amazing tourism experience, including great tasting wine, is at the core of everything we do and all of the elements of this campaign support these key messages by offering Ontarians to connect with us emotionally in a very creative way,” says Dawson.
These exciting new ads can be seen in two upcoming issues of Food and Drink magazine, on Signature Columns, at bus shelters, on buses and on the TTC in the downtown Toronto area. They can also been seen on billboards in Toronto and Ottawa.
We’re being encouraged to try and tweet the ‘untweetable’ Wine Country Ontario experience with an image or with text.
Followers of @winecountryont are being asked to share using the hashtag #untweetable.
Contest runs from June 24th, 2013 until July 14th, 2013 with a chance to win one of two Wine Country Ontario getaways.A� Tweet @winecountryont for more information.