Recognizing Excellence in Farm Fresh Marketing

The Ontario Farm Fresh Marketing Association (OFFMA) was started in 1973. The group comprised on-farm marketers who wanted to create a provincial organization that could promote the direct farm marketing industry, encourage improvements, and maintain integrity in the industry. Once a year, OFFMA members gather to recognize the excellence that shines in their industry at the OFFMA Awards Banquet.


Amy and Channing Strom were recognized with the Leadership Award. The Stroms developed their sweet corn roadside stand into a destination visited by many Ontario families each year to experience harvest fun. Throughout this period, the Stroms have provided leadership and shared their knowledge freely with other farmers. Amy served on the OFFMA Board and was also president for 2 years. She continues to be an advocate for the benefits of networking and encourages farmers to follow her lead.

Harvest Goodies was the winner of this year�s Food Innovation Award. Heather and Brad Fraser�s winning combination of products came about because a local vegetable grower found himself with approximately 20 bushels of garlic scapes that he didn’t need. Thus, a new Harvest Goodies collection born: Garlic Scape Vinaigrette, Garlic Scape Mustard, Pickled Garlic Scapes, and Maple Mustard Beans. Their products not only taste fantastic, but have the added benefit of reducing food waste!


The 2014 Ontario Farm Fresh Ambassador Award was presented to Elizabeth Baird for her remarkable contributions to the promotion and celebration of Ontario foods and farmers. Since Elizabeth�s first book in 1974, Classic Canadian Cooking, her career in food has included more than 30 cookbooks, countless television appearances, serial columns in Canada�s most widely read newspapers, a highly successful Food Network program, and her longstanding tenure as Food Editor at Canadian Living Magazine. Through it all, Elizabeth never missed an opportunity to promote buying directly from a farmer.


And last but not least, Anne Just from Kurtz Orchards received the Outstanding Farm Marketer Award for her tireless efforts to make her amazing products available toA� customers all over the world. Anne�s grandparents emigrated from Poland and purchased a farm in the Niagara region. Her father decided to try his hand at preserving some of their lovely peaches when they had a bumper crop one year, but it was Anne who took the business to new heights by opening several satellite locationsA�for their products across North America. Anne is an entrepreneur, an innovator, and a leader in the farm marketing field.

Congratulations and best wishes to all of this year’s winners! To learn more about OFFMA and their members, visit their website.

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