Culinary Tourism Alliance goes to Japan This October!


The Ontario Culinary Tourism Alliance (OCTA) is proud to announce it is partnering with Ontario Tourism Marketing Partnership Corporation (OTMPC) for a special media visit to Tokyo, Japan Oct. 10-15, 2011. This exciting opportunity will allow OCTA to showcase Ontario�s unique food and drink experiences abroad. The visit will focus on market-ready Ontario culinary tourism products from OCTA member destinations as the latest and most attractive facet of travel within Ontario. Held at the Canadian Embassy in Tokyo on Oct. 12, OCTA�s presentation will target vital Japanese tourism media, travel trade, embassy staff, and consumers interested in food and drink tourism abroad. ?We�re thrilled to be working in partnership with the OTMPC to showcase the great tastes of Ontario,? says OCTA�s executive director, Rebecca LeHeup. ?Above all we�re looking forward to giving Japanese travellers another delicious reason to keep exploring Ontario and Canada.? OCTA and OTMPC are inviting attendees at this hallmark event, entitled ?Ontario � Discover What�s On Our Table?, to share in the stories of those working in our province�s agricultural, viticultural, and hospitality sectors. Artisan food and beverage products from Ontario producers will be made available for guests, allowing them to taste first-hand the distinctive flavours of our province. Giveaways, media packages, travel/tour information and regional destination marketing materials will also be made available to attendees. ?We are delighted to partner in promoting one of Ontario�s signature experiences to our largest Asian market,? says OTMPC President and CEO, Ronald Holgerson.A� ?Ontario offers a tempting menu of world class chefs, farm fresh food, and award-winning wines.A� We invite our Japanese friends to come and `Discover What�s on Our Table�. ? OCTA and OTMPC will be highlighting how Ontario�s culinary tourism experiences are unrivalled in their authenticity. By doing so, they will capture the attention of one of the most dynamic and discerning outbound tourism markets in the world, and further encourage key players in the Japanese tourism industry to promote Ontario. About the Ontario Culinary Tourism Alliance: The Ontario Culinary Tourism Alliance (OCTA) is an industry-driven organization that builds capacity for the culinary tourism in Ontario by connecting growers, producers, processors, tourism operators and others rooted in our agri-food and travel sectors. In partnership with over 30 member organizations, our work lies in developing relationships between growers and processors, chefs and restaurateurs, accommodation providers and distributors, government and industry organizations. Our mission?A� Commitment. Collaboration. Communications. OCTA strives to build and sustain regional identities by supporting sustainable agricultural and aquaculture resources, as well as food and beverage supplies. We accomplish this through our online and social media platforms, customized member services, strong media connections, timely communications and event programming. Above all, we act as the leading voice to share Ontario’s culinary tourism stories with passion and pride. In addition, OCTA is leading efforts in culinary tourism-related research, education and product development as outlined in the 2011-2015 Ontario Four-Year Culinary Tourism Strategy & Action Plan. Within this paradigm, OCTA has the goal of developing Ontario into the premier international culinary tourism destination.   About Ontario Tourism Marketing Partnership Corporation: Ontario Tourism Marketing Partnership Corporation (OTMPC) is an agency of the government of Ontario.A� The OTMPC collaborates with tourism partners and colleagues at home and internationally to develop and deliver exciting, integrated, research-driven marketing programs that reinforce Ontario as a strong tourism economy and a premier, four-season travel destination. www.tourismpartners.com   For more information and for media inquiries please contact: Rebecca LeHeup Executive Director, Ontario Culinary Tourism Alliance rebecca@ontarioculinary.com (613) 471-0102
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