Kickin’ It New School

As they head into their third season, Fresh City Farms is kicking it into high gear!A� Over the past two months, they’ve been using Kickstarter, a unique funding platform, to raise awareness of their formidable urban farming initiatives and resources to grow their infrastructure city-wide.

The great news? Fresh City Farms’A�goal to raise $20,000 by the end of February has already been reached! A�It’s awesome, inspiring stuff.

And if you feel you missed the window to throw your gardening gloves in the ring, don’tA�despair -A�there’s still time to back their project!

Pledges of any amount are welcome, from $5 all the way up to $10,000 but you don’t need to break the bank to earn a smashing souvenir of your support. A�With a pledge of $15, you could be the proud owner of a Fresh City tote bag – perfect for holding your farmers’ market bounty all year-round. A�It doesn’t stop there – $40 will net you a bouquet of beautiful Ontario flowers, while a $75 pledge will see you taking home a kit of seedlings.

See the pledge levels and their respective fun-fun-FUN prizes here!

So what does Fresh City Farms plan to do with their community-sourced carrot? Part of the plot entails expanding their, err…plots, with a goal of having 100 member farms by 2015 (they already have 24 farms signed up for this growing season).

Fresh City Farms' home base at Downsview Park

Fresh City Farms’ home base at Downsview Park

Other intended infrastructure upgrades include better cold storage, irrigation, shared tools (such as rototillers!), heated greenhouse space and a van for rolling up to farmers’ markets. A�Plus, half of the funds will go directly to member farms for seed and soil amendments, helping the organization literally grow from the ground up!

Find out more about Fresh City Farms’ initiatives here.

If the success of Fresh City Farms’ unique funding program sounds encouraging, that’s because it is. A�Increasingly, passionate, food focussed individuals looking enter the good food sector are exploring innovative alternative business models and distribution systems. A�And in many cases, Kickstarter can be a great way to make these dreams reality.


How does Kickstarter work?A�

Every project creator sets their project’s funding goal and deadline.A�If people like the project, they can pledge money to make it happen.A�If the project succeedsA�in reaching its funding goal, all backers’ are charged once the deadline is reached.A�If the project falls short, the “all or nothing” structure kicks in and no one is charged.

Kickstarters’ platform supports a wide range of creative projects – art, dance, technology, publishing, music and of course, FOOD.

Take a look at the tasty food projects being funded worldwide!

Want to Start a Project?

Visit Kickstarter to see if your good food idea fits the bill.


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