When visiting a participating establishment, users can choose from a list of 3 or more beers available to Passport holders, pay $2, and then have the server digitally stamp their ‘passport.’ The mobile app also includes a directory feature, a custom map, bar profiles, referral codes, and the ability to send gifts to other users. Launched a couple years ago in Toronto, the app has been driving beer lovers to new and interesting places daily. Now, thanks to a partnership with the Brewery Discovery Routes and the Ontario Craft Brewers, it’s expanded to include great beer outside the GTA. There are currently +90 bars and breweries in Ontario offering up $2.00 12oz-ers for those with the app, including crowd favorites like Left Field Brewery in Toronto, Nique restaurant in Hamilton (hey, they’re Feast On Certified too!), Side Launch Brewing in Collingwood and WHIPRSNAPR Brewing Co. in Ottawa.
Get the app to start exploring Ontario’s many craft beer bars, taprooms and pubs! Download it in your iTunes or Android app store.
On the industry side, the folks behind the Craft Beer Passport have one goal. They want to drive more beer lovers to more taprooms, bars and restaurants that serve Ontario craft beer. “The Craft Beer Passport helps us attract beer drinkers from all over the city and province. All breweries could benefit from working with Craft Beer Passport because the program guides interested beer drinkers into brewery taprooms,” says Steve Himel, General Manager at Henderson Brewing Company. “It’s a ‘no brainer’ – the cost and risk are virtually zero and the potential upside of a bunch of new customers is very attractive!”
As part of this commitment, the company was the first to join new OCB Associate Membership Program. “The Associate Membership Program was developed to create mutually-beneficial partnerships between the OCB and craft beer-affiliated businesses,” says Scott Simmons, President of Ontario Craft Brewers. “We want to support all aspects of the Ontario craft beer industry and Craft Beer Passport is a creative, forward-thinking company that represents the ideal Associate Supplier Member.”