First All-Oceanwise Sushi Joint Opens in Toronto

Ocean Wise has officially welcomedA�Just SushiA�as a new partner–the first sushi establishment in the world to offer a 100 per cent Ocean Wise recommended menu.

Located in Toronto�s dynamic Humber Bay Shores, Just Sushi is the first and only sushi establishment to offer a menu entirely consisting of Ocean Wise recommended options, which means that every single menu item is ocean friendly.

PArkette Fish Photo

By now you’re probably asking yourself what about this screams local food–Ontario isn’t on the ocean. A�It is however, home to thousands of lakes–the most in the country, actually!

Currently Ocean Wise certified species in Ontario include: white perch, trout, whitefish, perch, pickerel, walleye and my favorite: smelts!

?We applaud the all-inclusive commitment of Just Sushi to sustainability,? says Robin Poirier, Vancouver Aquarium�s Ocean Wise account representative for eastern Canada. ?Just Sushi�s comprehensive effort goes beyond its 100 per cent sustainable menu. The team�s commitment to sustainability also applies to its business model and facility.?

The fish-loving men behind Just Sushi are Evan Clifford, Ian Clifford and Gabrielle Charlebois.

?I speak for the whole team at Just Sushi when I convey how proud we all are to be the first sushi establishment in the world to offer a 100 per cent Ocean Wise recommended menu,? stated Evan Clifford, founder of Just Sushi.

?Just Sushi is all about change: how we understand the sustainable future of our oceans and the imperative contribution that sustainable sushi will play in that positive future. We hope to lead by example as the first of thousands of sushi restaurants to do so! It will take global awareness and massive change to save our threatened oceans.?

Just Sushi�s commitment to sustainability extends beyond seafood. It has also sourced the majority of its non-fish menu items from local producers. After an extensive search, the partners hired open-minded and dynamic head Chef Eko Prasetyo, to collaborate with Gabrielle on menu creation, pushingA�the boundaries of current thinking in sushi culture and leading the teamA�by example, consistent withA�Just Sushi�s vision of sustainability.

About Ocean Wise

Ocean Wise is a Vancouver Aquarium conservation program created to educate and empower consumers about the issues surrounding sustainable seafood. Ocean Wise works directly with restaurants, markets, food services and suppliers ensuring that they have the most current scientific information regarding seafood and helping them make ocean-friendly buying decisions. The options are highlighted on their menus and display cases with the Ocean Wise symbol, making it easier for consumers to make environmentally friendly seafood choices. The Ocean Wise logo next to a menu or seafood item is an assurance that the item is a good choice for keeping ocean life healthy and abundant for generations to come.

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