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Beerology Book Launch

May 13, 2014 @ 6:00 PM - 8:00 PM

| 24-50
Beerology’s Mirella is launching her first book, Beerology: Everything You Need to Know to Enjoy Beer…Even More, published by Appetite by Random House, and it is now available for purchase! It will be hitting shelves across North America on May 27th. Are you in the Toronto area? Join us for my book launch  & beer and cheese on May 13th!

Here’s what people are saying:

“Mirella Amato is not just a beer educator.  She is a beer evangelist.  Taking a unique approach, she demystifies the appreciation of the entire diverse craft beer spectrum.  Learning about something as joyful and alluring as great beer should be as fun as it is educational and Mirella makes it so.” —Sam Calagione, President and Founder, Dogfish Head Craft Brewery “I am a beer zealot. Probably no secret. What may not be widely understood however is the sheer inner joy and peace that one can achieve from this particular type of zealotry. Should you chose to barrel down this path of freedom yourself, or even just wander along it for a spell, this book is a tremendous tool. No longer do we have to be bound by the industrial brewers’ chains of oppression. No longer do we have to accept the mediocre! Free yourselves my brothers & sisters with this righteous book of knowledge!” —Greg Koch, CEO and co-founder of Stone Brewing Co. “Beerology will transform a beer novice into an enlightened beer enthusiast. Better still, it will teach many enthusiasts how to have even more fun with their beer. It’s a fine addition to any library. ” —Garrett Oliver, Brewmaster of the Brooklyn Brewery and Editor-in-chief of The Oxford Companion to Beer

About the book:

If you’ve ever experienced the pleasure of a pint, Beerology is the ultimate guide to exploring, understanding and enjoying the world of beer. THERE IS a beer for every mood, food and occasion. And, with the growing number of beer festivals popping up worldwide, beer is finally getting the attention and appreciation it deserves. For the average beer lover, the overwhelming choices, brewing styles and traditions can be confusing to say the least. Enter beer specialist Mirella Amato – one of only seven Certified Master Cicerones (beer sommeliers) in the world. With an advanced brewing certificate behind her, readers will be in expert hands as they navigate the multifaceted world of beer, guided by Amato’s refreshingly accessible style. Broken down into fun, easy-to-read chapters, Beerology starts with an introduction to beer and tips on storage and cellaring, then leads into a guide on tasting. Amato presents beer styles in four groups—Refreshing, Mellow, Striking, and Captivating—covering everything from the history and origins of specific brews, to brands that exemplify each type. She then gives tips on hosting beer-tasting parties at home, complete with beer games, and includes a chapter dedicated to beer cocktails (who’s in for a delicious cucumber Pils?). Her original take on pairing beer with food—including chocolate and cheese—is perfect for anyone with an inquisitive mind and an epicurean streak. The Toronto launch for my first book, Beerology: Everything You Need to Know to Enjoy Beer…Even More, will take place at C’est What, on the evening of May 13th, starting at 6:00pm. Come celebrate with me! We will have copies of the book for sale, which is pretty exciting since the in-store release date isn’t until May 27th. During the launch, at 7:00pm, I will be guiding a tasting of four local craft beers paired with small-batch Canadian cheeses. The cost for the beer & cheese plate is $24. Spots are limited and should be reserved ahead of time. Click on the RSVP link below to participate in the beer & cheese tasting. Small TeKu There’s also a special $50 ticket that includes the beer & cheese tasting, a copy of the book, as well as a collectable TeKu beer glass. In addition to being an excellent beer tasting glass, and quite elegant, the TeKu has a personal connection for me; it was co-created by my beer tasting mentor, Kuaska (he is the ‘Ku’ in ‘TeKu’.) The official event time is 6:00-8:00, but I’m sure I’ll be sticking around for quite a while afterwards…


Cest What
67 Front St E Toronto, Ontario M5E 1B5 Canada
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