A group of local stakeholders came up with the idea to offer the region’s products in a more accessible way. Together with several partners including the United Counties of Prescott and Russell, the Prescott Russell Community Development Corporation, provincial help from OMAFRA and the collaboration of METRO, the idea made its way to Casselman.
The goal of the new refrigerated counter is to promote products from the Prescott-Russell region and assure their traceability. In addition, a touch-screen computer is installed beside the counter so that consumers can learn more about the featured products and where they are grown or produced.
The first producers featured at the local counter are St-Albert Cheese Co-Op with a selection of cheddar, Skotidakis with their Greek yogurts, Le Petit BrulA� from St-Eugene offering smoked sturgeon mousse, eggs from Laviolette Poultry Farm and Belgian Blue Cross beef from La Gantoise farm branded by the EOAN.
The locally and naturally-raised beef products will be available from the counter next month at Metro Casselman and also through the EOAN.
?As a consumer, retail outlet, restaurant or establishment in Prescott and Russell, it is actually very difficult to purchase a variety and/or large quantity of products grown or produced locally. Still, as consumers� demand for local food continues to grow, there is incredible potential to grow the business of local food in the region of Prescott and Russell,? said EOAN president Mr. Rejean Ouimet.
Following the successful implementation of the first counter, the EOAN will be exploring the possibility of recreating the counter in other interested grocery stores.
About the EOAN
The Eastern Ontario Agri-Food Network is a non-profit organization dedicated to coordinating the development of the agri-food sector in Eastern Ontario and fostering dialogue between its members and partners.