Chipotle–a different kind of burrito shop imported from Denver, Colorado–has embarked on a unique partnership established between the restaurant chain and Toronto farmers� markets.
Now lets put something on the table.A� Chipotle looks like a fast food restaurant, they served hundreds of thousands of hungry people every year. But as we learned last year, in Ontario, they walk the talk.
Beginning in June, Chipotle Mexican Grill will partner with four farmers� markets in the city to promote local and traditionally grown and raised food. The restaurant chain will contribute a total of $20,000 to local farmers through an innovative token program � the first of its kind in Toronto.
?We are strong believers in the importance of local food and supporting local, family owned farms,? said Chris Arnold, communications director at Chipotle. ?Local food not only tastes better, but is better for the environment and contributes to vibrant communities throughout North America.?
Chipotle will offer currency tokens redeemable for food at the Metro Hall Farmers� Market; Nathan Phillips Square Farmers� Market; Apple Tree Uptown and Apple Tree Ryerson Square Markets, encouraging Toronto-nians to buy local where possible.
A simple idea, a big cause and one heck of an impact.
Chipotle�s support for farmers� markets is an extension of its broader commitment to serving food from more sustainable sources–like Beretta Farms. With this program, Chipotle is proud to bring its efforts and support for local farmers to Canada. It’s a way to give back to the community which it serves.