It’s official, starting today, June 24th 2016, Ontario craft cider will be sold in grocery stores province wide.
That’s right. Any of the 60 grocery stores currently selling beer can choose to add cider to their shelves as well, giving you more choice and more importantly, more access to Ontario craft cider.
“This is a huge day for Ontario Craft Cider producers as we join our Craft Beer brothers on the shelves of Loblaw stores across the province offering local craft products to the people of Ontario,” said Thomas Wilson, Chair of the Ontario Craft Cider Association (OCCA). “With Loblaw�s commitment to Ontario Craft Cider products they are supporting not only the Ontario Craft Cider makers, but the Ontario farmers who grow the apples we use.”
Loblaws is one of the first to pick up the cider. They’ll be selling it in 19 of their stores. What’s more, while grocers are mandated to carry a minimum of 20 percent Ontario craft cider made by small producers on their shelves, Loblaw is taking it a step further by committing to 50 percent.
So who’s going to be on these shelves? Right now, Coffin Ridge, County Cider Company, Ironwood Cider, KW Craft Cider, Pommies Cider Co, Puddicombe Cider, Shiny Apple Cider, Thornbury Village Cider and of course, Spirit Tree Estate Cider have committed to putting their products on Ontario grocery store shelves.
This is an extremely huge win for cider in Ontario. Celebrations are truely in order — so this weekend, toast their win with a glass of Ontario’s finest!